Building in public: The FBA Organisation Template is in development — follow the journey on X and join the launch list. Get early access →
“If you’re over 40, running a business, and wondering whether AI is actually for you — this is where you’ll find out.”
I’ve been building and running businesses since the 1990s. I’m not a tech person by background — I’m a business person who has learned to use AI tools seriously. I run Claude and Gemini every day across real operations, from Amazon FBA to client work to content creation.
This channel and these tools exist because I couldn’t find honest, practical guidance for business owners who aren’t developers, who aren’t in their 20s, and who need AI to actually help them — not just impress them.
Clear, step-by-step AI for
real business owners
No courses designed for developers. No tutorials aimed at 25-year-olds. Just practical guidance from someone actively using these tools in real businesses.
AI Tool Tutorials
Step-by-step walkthroughs of ChatGPT, Claude, Gemini — focused on business use cases, not technical theory.
Automation Workflows
Build simple AI automations using Claude Code and Claude Co-Work — without needing to write code yourself.
Business Strategy
Real guidance on where AI fits into your existing business — from content and marketing to operations.
Product Templates
Done-for-you AI system templates — including the FBA Organisation Template launching soon.
Community & Support
The Practical AI community — for business owners who want to learn together and get direct access.
AI Consultancy
Work directly with Mark to build AI departments, automate workflows, and integrate AI into your business.
Practical AI — weekly videos
Real walkthroughs, honest takes, and step-by-step guidance published every week. No hype. No jargon. Subscribe and learn at your own pace.
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